In partnership with the RAND Corporation, the Mobile Technology and Incentives (MOTIVES) proposes a novel approach to disseminate and improve HIV prevention messages and knowledge retention.

By targeting men who have sex with men (MSM) and transgender women (TGW) with weekly text messages in combination with behavioral economics-based incentives, the MOTIVES study aims to increase the frequency of HIV testing and ultimately reducing seroconversion.

This project takes place in the Greater Los Angeles metropolitan area.