Founded in 1989, BIENESTAR is a unique peer-based social service organization dedicated to positively impacting the health and well-being of the underserved Latino community in Southern California. Key to BIENESTAR’s success is health education and awareness about HIV/AIDS, substance abuse and drug prevention. BIENESTAR uses a culturally intuitive peer-based approach, combined with community outreach, to address health and societal issues while promoting awareness and social justice. Through local, statewide and national advocacy, BIENESTAR serves the community at large by shedding light on Latino issues, cultivating community participation and building awareness of funding needs, social issues and policy change.